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Shadow Shopper: Customer Experience Measurement Strategy

Measuring the right things is crucial to a mystery shopping program. Knowing WHAT to measure, and HOW to measure it is determines whether the program is successful or not.
What are our customers' expectations? What performance benchmarks should we have? How do we engage employees? An effective measurement strategy needs answers to these questions.


Shadow Shopper will design an effective measurement system for your business. Capturing data that creates meaningful insights for executives, and practical information for managers and franchisees.
You will get a clear blueprint for improvement for every location. Checking progress towards that goal is the best thing you can do for your managers and franchisees - and your customers!




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Shadow Shoppers customer journey



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Shadow Shopper has been measuring Australian businesses since 2004. We have the highest quality mystery shopping programs in Australia.

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